Use a neutral colour for the cards themselves, then add colour through printing, embellishments or ribbons, or use coloured card and make a great statement. Card textures can make a big difference to the overall feel of an invitation, from rustic matte textures to contemporary pearlescent effects to vintage tapestry styles. Consider printing or foil stamping the front of the cards, or use peel_off stickers (with a steady hand!).
Your invitations are the first impression guests get about your wedding, so take time to get it right. Look at sites selling invitations online and in magazines such as Wedding Ideas as they can provide inspiration. You will soon learn what you do and don't like.